jir 100 lg jvd jeä jHdmdr b;sydihlg Wreulï lshk f,dal m%lg fldldflda,d iud.u ldnfkagâ îu fjf<|mf<a m%uqLhd h' f,dj b;du;a ckm%shu;u isis,a îu j¾.hla f,i th m%isoaO ksidu bkag¾n%Ekaâ ikakdu j¾.SlrKh wkqj 2014 jif¾ § f,dj jákdu ikakdu 100 w;r f;jeks ia:dkfha fldldflda,d miqfjhs'
tfy;a 2013 jif¾ th f,dj jákdu ikakdu w;r wxl tlgu meñ‚h;a 2014 § wem,a iy .+.,a lshk ikakdu bÈßhg meñŒu fya;=fjka fldldflda,d ;rula miqmig f.dia ;sfí' flfia fj;;a wog;a fldldflda,d iud.u uoHidr fkdjk îu wf,úfha f,dj m%uqLhd h'
fldld flda,d iud.u ldf,ka ld,hg úúO m%j¾Ok jevigyka wkq.ukh lrk w;r fï Èkj, § iqrEmskshka lsßj,ska kdjmq Fairlife fmdaiag¾ fm< m%uqL;ajfha isà'
fldldflda,d iud.u ;u kj;u lsß ksIamdÈ;h y÷kajd ÿkafka Fairlife hk wkq fjf<| kduhla hgf;a' fldld flda,d iud.u t<lsß wdY%s; ksIamdÈ;hla y÷kajd fokjd lshQ ie‚ka th fjkiau fohla fjkjd' tfiau Tjqka fuu ksIamdok by< ñ, by< .=K;ajh lshk LdKavhg wh;a by< ksIamdÈ;hla ^premium product& jYfhka mdßfNda.sl uki ;=< ia:dk.; lrkak iQodkï'
fldldflda,d iud.fï m%Odk mdßfNda.sl ks,Odß iekaä v.a,ia mjik wdldrhg idudkH Èhr t<lsß fnda;,hl ñ,g jvd Fairlife fo.=Khla ñ, jeä fjkjd' tu ñ, jeä lsÍug fya;= f,i Tyq olajkafka wfkla lsßj,g jvd 50]la iajdNdúl fm%daàka jeäùu;a" 30]la iSks wvqùu;a iy lsßj, ,elafgdaia wvx.= fkdùu;a hk uQ,sl .=K;aj idOl h'
fï by< LdKavfha lsß ksIamdokh Tjqka mdßfNda.slhdg y÷kajd fokafka fldfydu o@ m%pdrKh i|yd m%uqL;ajh fok iud.ula ksid Tjqka NdKavh y÷kajd fokak fmr isÿl< m%pdrK ^pre-launch ad campaign& jevms<sfj< ldf.;a wjOdkh Èkd.;a;d' ta jf.au NdKav m%pdrKh i|yd ia;%Skaf.a wv ksrej; fhdod.ekSu .ek ;j;a msßilf.a oejeka; fodaIdfrdamKhg o Tjqka ,la j ;sfí'
.d¾ähka jeks ckm%sh mqj;am;a Tjqkaf.a m%pdrK jevigyk oeäf,i fy<d oelald' tfyu fjkak Tjqka isÿlf<a l=ula o@
iSks odmq j;=r lsh,d ;uhs wem,a iud.fï iu ks¾ud;D iaáõ fcdíia fmmais flda,d lshk îu ye¢kakqfõ' fmmais flda,d iud.fï m%Odk úOdhl ks,Odß fcdaka ial,S ;u mß.Kl iud.fï m%Odk úOdhl ks,Odßhd f,i fiajhg .kak fmd<Ujd .kak ´k ksid iaàõ Tyqf.ka ˜yeuodu iSks odmq j;=r úl=Kkjd o@ ke;akï uf.;a tlal weú;a f,dalh fjkia lrkjd o@˜ lsh,d m%Yakhla weyqjd' b;sx Tyqg wkqj fmmais iSks odmq j;=r kï fldld flda,;a tfyu fjkak ´k' flda,d îu iSks oeïu j;=r lsh,d fuhska lshkafka kE' tfy;a th tf,i y÷kajk ir, îu j¾.hla jqKdg f,dalh mqrd wjYH;djla we;s l< m%uqL mdkhla jqKd' fldld flda,d ;u kj mshjr ;nkak iaáõ fcdíia l,ska lshmq úÈhg ial,Sf.ka m%Yak lrmq 80 oYlhgu .shd'
Fairlife fmdaiag¾ yevfj,d ;snqfKa lsßj,ska ;u ksrej; wdjrKh lrf.k bkak ksrEmsldjkaf.ka' tu ksrEmsldjka 80 jf.a oYlj, jvd;a ckm%sh jqK fmdaiag¾j, is;=jï jqK ldka;d ^Pin-Ups Girls& pß;j,g iudkhs' Fairlife fmdaiag¾ fk; .egqK ie‚ka ´ku flfklag kùk nj iy me/‚ nj lshk woyia folu tljr ukig tkjd'
oekaùu wkqj kï" fuu yevldr fmd,Ujkiq¿ ksrEmsldjka keyeú,d bkafka Fairlife lsßj,ska' wkak ta ksid ˜weh we|f.k bkak foa fndkak˜ ^Drink what shezs wearing& f,i tu fmdaiagrh Tiafia Tjqka mdßfNda.slhdg lshkjd' weh we|f.k bkak foa ìõjdu wehg fjkafka ksrej;a fjkak lsh,d tu fmdaiag¾ oelal ie‚ka w;ska w;g Tng fmfkkjd' tfiau tu ;j;a oekaùul ˜Better milk looks good on you˜ iy ˜Milk with flair˜ jYfhka i|yka jqKd' Èhr lsßj,ska ieris,d bkak fuu iqrEmskshla oelal .uka ldf.;a wjOdkh ta fj;g hk tl idOdrKhs' th okak ksidu ;uhs Tjqka tfyu ks¾udKhla fjf<| oekaùu i|yd fhdod.;af;a'
miq.sh jir oyhl ld,h ;=< wefußldfõ lsß l¾udka;h 08]lska my< f.dia ;snqK;a fldld flda,d iud.u Bg iïnkaO jqfKa l%ñlj fidavd Ndú; ksIamdÈ; i|ydjk b,a¨u wvqùu fya;=fjks' ˜wms lsß wdY%s; ksIamdokhla y÷kajd fokjd' kuq;a tu.ska jirla folla ;=< iud.ug i,a,s jiaikafka ke;sfjhs' kuq;a ug bÈßfha § fuhska uqo,a jiaikjd ksh;hs'˜ fldld flda,d iud.ï m%Odk mdßfNda.sl ks,Odß iekaä v.a,ia tfia mjikjd'
wfußldkqjka l%u l%ufhka fm%daàka nyq, wdydrj,g fm<fUk nj m¾fhaIKj,ska fy<sfj,d ;sfnk neúka fm%daàka nyq, lsßj, b,a¨u ireùfï wjia:djla wkd.;fha cks;jk neúka fldld flda,d iud.u Bg oeka isgu iQodkï fjkjd úh yels h' wkd.;fha ìysjk jHdmdr wjia:d ms<sn| wjOdkfhka isáñka Bg iQodkï ùu ´kEu m%udKfha jHdmdrhl bÈß ch.%yKhg ks;e;skau n,mdkjd'
